Wednesday, June 8, 2016

How to Help Recruiters Find You

Online is where it's at! Especially when it comes to recruiting. 

The years of employers hiring strictly from an existing applicant database is long gone. Now recruiters all over the world are using tools like LinkedIn Recruiter to identify passive candidates. Let's talk about some of the ways recruiters are now finding key talent and how you can be sure to be one of the candidates they find. 

1. Professional online profile. 

If you don't have a LinkedIn profile, you are lowering your chances of finding a job in the professional sector. LinkedIn has more than 400 million users and is a primary tool for HR professionals to connect with potential talent. Recruiters use a specific recruiting account that is designed to allow access to viewing any person on LinkedIn. Without this type of account users are only searchable within different degrees of connections. It’s similar to Facebook, in that is I have a mutual friend or connection, I should be able to search and view their complete profile. Recruiters also use the LinkedIn recruiter tool with Boolean search techniques to identify talent. Typically recruiters will begin searching for talent on LinkedIn and other tools like Indeed.com, Dice.com or even Google before a job description is even posted! My colleagues in the US and Europe specifically use LinkedIn and also some parts of Asia as well. If you do not currently have a LinkedIn account, you should definitely join!




Other ways to make an online presence would be to create things like an online portfolio, online blog, online resume and/or online video reel. Creating these type of sites will provide ways outside of LinkedIn to allow you to be searchable by recruiters. For example, sites like Behance.com and Vimeo.com are great sites that recruiters look to for key creative talent. Learn what your key niche websites are and create an account. These also allow an easy way to demonstrate your work quality, which employers need to see. 

2. Network. 

I've mentioned the importance of networking a few times through this blog, because it is very important. Many people are presented opportunities due to having a strong network. When is the last time you went to a networking event within your specific industry? HR professionals and recruiters search out specific industry events to identify key talent for their open positions. They may communicate their jobs out to specific groups or join various events to connect with talent directly. I personally worked as a recruiter for many years and in order to tap into top talent, I attended events where I thought I'd find the right people. When searching for IT candidates, I attended college career fairs and IT events like SharePoint Saturday in St. Louis

3. Be accessible. 

Check your online accounts often and stay in touch with key groups that you are a member of. These groups may have job leads or contacts. I cannot count how many times I've asked for referrals from niche groups and received no one. I believe this is because we don't typically have people top of mind if we haven't heard from them in a while.  

Be sure to especially stay connected when you are actively seeking a job. It is important to check your emails and online profiles at least daily to be aware of jobs leads. Many people have LinkedIn accounts, but do not check them frequently enough. I've received countless of follow up LinkedIn messages after a job I had reached out to them about weeks and sometimes months ago has already been filled! Often times the person had been actively searching or considering a job move and just did not see my message soon enough. Be sure to be accessible when you are actively looking for a job and even when you aren't.  

I hope these tidbits are helpful to any job seekers out there! 

Happy Hunting!
Jess

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